Motion design
The craft behind good motion
Vembie is a motion-design company before it is anything else. Our motion model was developed fully in-house, built on the study of thousands of hours of high-end motion design and fine-tuned hand in hand with professional motion designers. That work left us with strong, tested opinions about what separates motion that feels crafted from motion that feels generated.
These guides share the foundations. They are written for people who make product videos, design interfaces or simply want to understand why some motion feels expensive and some does not. No tool knowledge required, and everything here applies whether you animate by hand or let our engine do it for you.
The guides
Motion design basics: what it is and where it shows up
A practical introduction to motion design: what the discipline actually covers, where you meet it every day and the core vocabulary you need to talk about it.
7 min readRead the guide →02Timing, spacing and the classic principles in UI
The animation principles that survived ninety years of practice: timing, spacing, anticipation, follow-through and their relatives, translated to interfaces and product videos.
8 min readRead the guide →03Easing and curves: linear, bezier and springs
An intuition for easing: why linear motion feels dead, how to read a cubic bezier, what springs are actually for and the common mistakes that flatten good animation.
8 min readRead the guide →04Rhythm and beat: cutting motion to music
Why beat-synced editing reads as professional, how a beat grid works and the practical rules for cutting scenes and landing animation accents on a track.
7 min readRead the guide →